Accessibility Statement

Our commitment

Essex Marketing Services Ltd trading as Shopestra is committed to ensuring that shopestra.com is accessible to the widest possible audience, regardless of technology or ability. Essex Marketing Services Ltd is registered in England and Wales under company number 14213255, with registered office at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ. We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 Level AA standard.

We believe good accessibility is good design. Many of the improvements we make for users with disabilities improve the experience for everyone.

What we've done

We have taken the following steps to improve accessibility on shopestra.com:

• All images include descriptive alt text.
• The site is fully navigable by keyboard.
• Focus indicators are visible on all interactive elements.
• Colour contrast meets WCAG 2.2 AA ratios throughout.
• Form inputs are labelled and error messages are descriptive.
• Modal dialogs (including the cookie consent banner) trap focus correctly and can be dismissed with the Escape key.
• The site uses semantic HTML — headings, landmarks, lists, and tables are used appropriately.
• ARIA roles and attributes are used where additional context aids screen reader users.
• We do not rely on colour alone to convey information.
• Text can be resized up to 200% without loss of content or functionality.

Known limitations

We are aware of the following limitations and are working to address them:

• Some older product images may have generic or missing alt text. We are updating these progressively.
• Embedded third-party content (such as payment widgets) is controlled by third-party providers and may not fully meet our accessibility standards.

Technical information

shopestra.com relies on the following technologies for conformance:

• HTML5
• CSS (Tailwind CSS)
• JavaScript (Alpine.js, Livewire)

Feedback and contact

We welcome feedback on the accessibility of shopestra.com. If you encounter a barrier or experience difficulty using any part of the site, please let us know:

• Email: accessibility@shopestra.com
• Contact form: Contact us

We aim to respond to accessibility feedback within 2 working days.

Enforcement procedure

If you are not satisfied with our response to your accessibility concern, you can contact the Equality Advisory and Support Service (EASS).

Statement date

This accessibility statement was prepared on 26 April 2026. It will be reviewed annually and updated following any significant changes to the website.